Camera bag makers Think Tank and MindShift are merging their two companies, effective today. Previously, the two brands had a close partnership and shared leadership and manufacturing, but now they will be completely integrated under the Think Tank brand.
MindShift has created a unique set of bags and accessories for the outdoor photography niche, as well as non-photography pursuits like fishing. They initially launched on Kickstarter, before selling their gear at major retailers.
It certainly makes sense to merge their operations, which will make it easier for them to share distribution and retail merchandising.
Think Tank Photo and MindShift Gear Announce Merger — Combined company will drive premium camera bag innovation
Think Tank Photo Inc. (“Think Tank”) and MindShift Gear LLC (“MindShift”), innovators in premium camera bag design, today announced the merger of the two companies, creating an integrated product suite for professional and advanced photographers. The merger is effective today, and the companies have immediately combined their business operations.
The combined company will be privately held and operate under the Think Tank brand. MindShift will continue as a distinct product line for outdoor photography bags and accessories. Doug Murdoch, Think Tank’s founder, president, and lead designer, will continue as Chairman of the Board and president of the combined company. Corporate headquarters will remain in Santa Rosa, CA.
“We celebrate a milestone today as we formally join two of the top brands in camera bags and photo accessories, Think Tank and MindShift,” said Doug Murdoch. “Combined under the Think Tank umbrella, and with MindShift’s powerful position in the outdoor photography market, we will draw on our decades of experience to push the boundaries of carrying solutions and enhance our reputation as The Choice of Working Professionals.”
Over the past 15 years, Think Tank and MindShift have delivered some of the most innovative and successful carrying solutions addressing the needs of professional and serious photographers and videographers. These solutions cover the full spectrum of a photographer’s needs including genre-specific features, transportation needs and rapid access to camera gear – enabling them to “Be ready before the moment.”™
Murdoch continued, “Both Think Tank and MindShift are growth companies focused on chasing an enormous opportunity ahead of them. By combining operations for both companies, we can streamline access to our complete product line, making it easier for our international distributors and retail partners to do business with us.”
Combined, Think Tank and MindShift products can be efficiently distributed throughout the world and in hundreds of retailers in the United States.