Forget your smartphone, Fuji just announced a new X-series camera that will fit in any pocket or purse (or murse?).
The Fujifilm XF10 Digital Camera has a APS-C 24.4 MP sensor, up to 51,200 ISO, touchscreen LCD, and a fixed 18.5mm f/2.8 lens. That’s a 35mm equivalent of 28mm.
So you’re getting the beloved Fuji color science and X-series sensor, a low-light sensitive lens, in a package that weighs less than 10 oz.
The closest Fuji camera to this is the Fujifilm X100F, which weighs twice as much, but is considered the gold standard for Fuji street photographers. We’ve had a Fuji X100S for years and it truly is one of the best cameras out there. These fixed lens, low light Fuji cameras make photography fun again.
The Fuji XF10 is most likely aiming for the consumer market, rather than pro photographers who already shoot with a Fuji X-series camera. And it’s probably targeting people who shoot primarily with their smartphones, but want something better.
The XF10 has a low power bluetooth feature that remains constantly connected with a paired smartphone. So any photos you take with the XF10 will automatically transfer to your phone, for easy upload to social media or sharing directly with friends and family.
To further encourage smartphone shooters to make the switch, the XF10 also has a 1:1 square mode, which takes photos that fit perfectly within Instagram. The camera also comes in an alternative champagne gold color with leather handgrip.
Yes, you can also shoot video with the XF10, including HD 1080p up to 60fps. It also does 4k, but only at 15fps, which is kind of useless (but maybe arty?).
The 18.5mm lens may be a little wide for most people who shoot with interchangeable lenses, but with a fixed lens Fuji, you really do learn to zoom with your feet. The f/2.8 aperture in such a small package is worth the focal length limitation. But if you must zoom, the XF10 has digital teleconverters built-in, which increases the focal length at the expense of some image quality.