Sony a7 III Mirrorless Camera: Capture Exceptional Moments Without Compromise

Sony a7 III Mirrorless Camera with 28-70mm Lens ILCE7M3K/B B&H

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Sony α7 III Mirrorless Camera with 28-70mm Lens ILCE7M3K/B B&H Review

The Sony α7 III Mirrorless Camera with 28-70mm Lens ILCE7M3K/B B&H is an impressive piece of photographic tech. It is a high-end full-frame mirrorless digital camera that offers a wide variety of features for enthusiast and professional photographers. This article aims to provide an overview of the features and performance of this model.

Design and Build Quality

The Sony α7 III is built with superior craftsmanship and attention to detail. Its ergonomic and lightweight body is designed to deliver the best user experience while shooting. The body is comprised of a magnesium alloy that is extremely durable and provides excellent vibration and shock resistance. It also features dust- and weather-sealing to protect the internal components of the camera from the elements.

Image Quality

The Sony α7 III features a 24.2 megapixel full-frame Exmor R CMOS sensor. This sensor, combined with the BIONZ X image-processing engine, allows for stunning image quality with outstanding low-noise performance. The combination of these two components ensures that photos taken with the camera will have excellent resolution, dynamic range, and color accuracy.


The Sony α7 III also features a robust autofocus system. It has a total of 693 phase-detection AF points that cover up to 93% of the sensor. This autofocus system combined with the camera’s fast and accurate Eye AF capabilities makes it possible to quickly and accurately capture fast-moving subjects. The camera can also shoot at up to 11 fps in both RAW and JPEG formats.

Video Performance

The Sony α7 III is also capable of capturing stunning 4K video. It can record in either Super 35mm or full-frame modes, and can also record slow motion video in Full HD up to 120 fps. The camera also has detailed zebra patterning, focus peaking, and gamma display assist functions to help ensure the most accurate exposure and focus settings are achieved when shooting videos.


The Sony α7 III is a powerful and capable full-frame mirrorless digital camera. Its 24.2 megapixel Exmor R CMOS sensor, 693-point autofocus system, and 4K video capabilities make it an excellent choice for photographers of all levels. The weather-sealing, robust construction, and lightweight design make this camera equipped to handle almost any shooting scenario.

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